Valve, being Valve, is unique in the way that the company will recognize and embrace the modders and custom content creators of the community. Valve loves modders (outside of VAC secure servers, anyways) and next to clever hat creators, it loves map makers the most.
Maps in Team Fortress 2 are not only was to spread the fun of the gamers, but they can also be quite profitable to those who make them.
In what is perhaps the first step of its kind, Valve reaches out to the mapping community, finds the most popular or quality maps, and gives them official support. Not only that, but other players can purchase stamps, which 100% of the money spent goes to the mappers each stamp represents. http://feedback.tf2maps.net/stamps
Some map creators have been able to get a nice bit of money from this.
So what makes a TF2 Map?
For one contest, Valve actually gave the user base a half finished map to edit for a contest.
The results were pretty spectacular, and served as a display of how differently art direction (even within the same style as TF2) can make a difference for the feel and atmosphere of the map.
Take a look at the difference between this
And this.
Both of these maps were based on the same build.
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